商学院学术论坛：Understanding consumers, from the fundamental human needs发布日期：2019-09-12 21:11:52
主题：Understanding consumers, from the fundamental human needs
Why would consumers be influenced by the non-diagnostic incidental similarities such as same birthday in a sales/purchase scenario? Why people would rather not receive preferential treatments sometimes? In seeking for support post purchase, what leads consumers to turn to their fellow users rather than the experts for help? In this talk, Dr. Jiang will review some of her work in the field of consumer research, and discuss the role of fundamental human needs that underlie various consumption behaviors.
Dr. Jiang is a tenure-track assistant professor at the University of Oregon. Her research expertise lies in the area of interpersonal influences and customer involvement in consumption experiences. Jiang’s research articles have been published in leading marketing journals and covered by various media sources in US, and internationally. She presents regularly at the top international conferences and universities worldwide. Prof. Jiang Lan received her PhD from the University of British Columbia, and she is also a proud alumnus of Beijing University.